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For
this assignment, we gradually developed a computer generated logo
for TEMLP (Technology Education Masters Licensure Program). We started
this assignment developing our sketching abilities in timed activities.
Sketching allows graphic designers to quickly record visual and
written ideas. It is very efficient and open ended in the initial
design stages verse computer - generated design. I did numerous
pages of sketching to develop my ideas. We did different types of
sketching, from thumbnail to rough layouts, we worked with typographical
thumbnail sketches, figure/ground thumbnail sketches, and symbol
design thumbnail sketches. My final logo was chosen by Dr. Sanders,
our client for TEMLP. I used a software called Macromedia FreeHand
to create a computer generated comprehensive layout of my logo design.
I developed a 1-color version that would look good when photocopied,
as well as a 2-color version. One consideration while creating the
logo was that it must screen print well because we are making screen
printed T-shirts from the logo. Once my design was created, I then
played with typography, size, and color as shown below.
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Different logo
colors and styles |

Different logo
fonts and colors |
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About My Logo:
This logo
was created by Stephanie Fagg © 2004, in fulfillment of EDTE
4444, Communication Technology. This logo is and should only be
used with permission, and only as a visual representation of the
Technology Education Masters Licensure Program. This logo symbolizes
the flight into the future, with knowledge, competency, and integrity
as its goals. The circle is the focus of the program, representing
Technology Education. The font of the text is Avenida LET, selected
for its technical and unique style; whereas the wing is Book Antiqua,
selected for its flow and curves. The 2-color image can only be
reproduced using the following Pantone colors: Green 339933- 51r
153g 51b and Blue 0066FF- 0r 102g 255b.
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